The idea was to bring awareness to Polar bears who are becoming endangered due to climate change. Coca Cola partnered with World Wildlife Fund to collect donations in efforts to save those polar bears and other wildlife endanger due to climate change. I wanted the polar bears body to act as an ice shelf, to emphasize the actual affect that climate change is having on them. Polar Bears are land creatures but most of their hunting is through water, because the ice shelves are melting they're having to travel further away from land to hunt and in a direct result for the amount of them dying and becoming stuck.