“See The Impact” is a limited edition shoe line with custom stitched flags from countries around the world to promote world peace. The campaign launches on International Day of Peace, September 21, 2017. Digital installations will be in stores where consumers can make their TOMS purchase. When a shoe is purchased with a country’s flag on it, that country will receive the second pair of shoes from TOMS directly. Consumers will see the impact that they are making live and how many people have already received a pair of TOMS so far on the in-store digital installations. Selecting a shoe with a flag also allows the consumer to be able to have a personal connection with that country because they can learn about it, their people, and their culture.